Home » California Articles » Punishment Nutrition announces Mr. Olympia Expo autograph signing with MMA Superstar Tito Ortiz a Huge Success!
Punishment Nutrition announces Mr. Olympia Expo autograph signing with MMA Superstar Tito Ortiz a Huge Success!
Punishment Nutrition, designed for and marketed by Tito Ortiz partners with Europa Sports Distribution at the 2011 Mr. Olympia Expo
IRVINE, CA, September 23, 2011 /California PR News/ -- Punishment Nutrition, a sports supplement line created in conjunction with Tito Ortiz for the Hardcore Endurance athlete, partnered with Europa Sports for the 2011 Mr. Olympia Expo in Las Vegas, NV over the weekend. Europa Sports is currently the largest domestic distributor of sports supplements in the marketplace today. During the two day expo, fans were introduced and given samples of the product line which includes: Growth Xcellerator, Muscle Fusion, Anabolic Ignition and Thermofuse C4. As an added bonus, fans were also treated to a guest appearance by Tito Ortiz each day at the Europa booth.
Though scheduled for 3 hours on each of the two expo days, Tito Ortiz refused to leave the booth until everyone in line had a chance to talk with him and receive a free autographed picture. On the second day of the expo, Tito continued to sign autographs for fans even after the Convention Center clean-up crew began to tear down the expo booths.
"By the end of the second day, we'd gone through 10,000 product samples, 7,000 pass along cards and Tito personally signed over 2,000 autographs" says Nate Oertel, Punishment Nutrition Brand Manager who helped supervise during the event.
Most fans in attendance agreed with expo visitor Mike Wallace, from Denver, CO., who said "I couldn't believe how big he was! I've been a huge MMA fan for years but this was the first time I've even been up so close to such an icon in the MMA world."
In addition to the fans in attendance, word quickly spread throughout the fitness community about Tito's presence at the Europa Booth as well as Punishment Nutrition and the principles which it was founded on. By the second day of the Expo, store owners not in attendance had called and emailed their respective Europa Sports representatives to request autographed pictures for their stores as well as information on picking up the product offering in its entirety.
"The event was a huge success in every imaginable way" says Rob Lodge, Director of Marketing for Punishment Nutrition. He continues, "The opportunity to bring a product like this to a market of informed, fitness minded people is fantastic. This expo allows us to get up close and personal with fans and athletes alike and really get a feel for how consumers feel about the products that we are bringing to market. We couldn't be happier with the response!"
While this event marks the first between Punishment Nutrition and Europa sports, it is far from the last with Punishment Nutrition committed to 3 National Europa Events in 2012. Announcements regarding events are available via Punishment Nutrition, Twitter & Facebook.
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Press Release Contact Information:
Rob Lodge
Punishment Nutrition
Director of Marketing
2222 Michelson Dr Suite 610
Irvine, CA
USA 92612
Voice: 9493958588
Website: Visit Our Website |
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