Home » California Articles » MarketingAutomation.com Releases "The Ideal Marketing Automation Cycle" Infographic
MarketingAutomation.com Releases "The Ideal Marketing Automation Cycle" Infographic
The new graphic is useful for businesses interested in clarifying marketing automation goals or for industry professionals wishing to explain the concept to prospects.
CHINO HILLS, CA, January 24, 2012 /California PR News/ -- MarketingAutomation.com released "The Ideal Marketing Automation Cycle" today, an infographic that displays how a marketing automation program should work.
Joe Martinico, publisher of MarketingAutomation.com stated, "The ideal marketing automation cycle revolves around a Customer Relationship Management (CRM) tool and then branches into one or several activities, products, and software programs." He pointed out that there are hundreds of marketing automation vendors and many of them claim to be total solutions, but that is rarely the case. Many businesses struggle to understand what marketing automation is, how it can help their business, and how to do it right.
So, What Is Marketing Automation?
The answer depends on who you ask but according to the infographic it starts with a CRM tool. The core of marketing automation requires that you keep good records of prospects and clients. This can only be accomplished if it is easy to add, import, and manage those records. Sales and customer support personnel should have easy access and good training up front.
Once your CRM is in place then you can put together the tools necessary to do the rest. The idea is to visualize your prospects and your sales cycle and then develop marketing campaigns that attract leads and ensure follow-up with a proper balance of automation and personal contact. The objectives are to develop ongoing relationships with clients and to make sales closure easier.
Mr. Martinico is passionate about the topic and claims that he's seen companies double and triple their sales in short order by doing this properly. Unfortunately, many more companies fail in their efforts. This is because the initial process can be daunting and involves buy-in at many levels within a company from the boardroom to the beat.
What Are the Steps?
The tools involve five functions:
~ Planning and Ideation
~ Lead Generation
~ Lead Management
~ Sales Closure
~ Analysis
Amongst these functions are methods and tools that automate the process along the way all feeding information back into your CRM as they do so. The infrographic can be viewed at MarketingAutomation.com and is available for free in a pdf format from the contact page of the web site.
MarketingAutomation.com offers information and assistance to small and medium sized businesses who wish to automate their sales processes.
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Press Release Contact Information:
Joe Martinico
Joe Martinico Enterprises
Trainer
15942 Los Serranos Country Club Drive Suite D230
Chino Hills, CA
United States 91709-4531
Voice: 951-313-7200
Fax: 909-606-9275
Website: Visit Our Website |
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